Fashion V Sport

I have decided to collaborate with ‘ellesse’. I chose this brand because I don’t see there clothes or even advertisement of them anywhere anymore, so I feel they need something different to get them back in the game! I’m looking forward to creating my own brand and designing a logo, this gives me a chance to be really artistic and experimental.
First of all I started to look at Lascoste and Chanels spring/summer collections, its always interesting to see what’s happening on the catwalk! I then started to think about extreme sportswear so I decided to look at snow boarding as I have never before. I really enjoyed flicking through snow boarding magazines; I ended up buying one called ‘cooler’ as the images of the snow style were great for my research. The colours of the combat trousers and patterned hoodies really stood out to me. It’s the bright colour against the white snow, I think it looks amazing! During my research I decided that I was going to go with a neon theme- my chosen colours were pink/orange and yellow. I really like bright colours and thought it would be fun to bring something I love into my designs. Whilst flicking through my research I remembered that at the V&A exhibition I brought some neon shoe laces for my trainers, so instead of using them for that I am going to use them as a tie fastening for my top! This will create a gathering at the front!
My final design to construct, is a off the shoulder 2in1 top with a pair of pink neon leggings. My whole outfit will be made out of lycra.