Visit to Fab Frocks

12/01/10. Over the Christmas holidays I read through the briefs and had a pretty clear idea of which one I was going to choose. Today I decided that the best way to properly start my research was to visit Fab Frocks in Westbourne to get a real idea and feel for this new project! Tracie was there so I got a chance to talk to her and she explained about the customer market, competitors and a look book. Tracie gave me a wedding magazine, Michaela Louisa and Vivien Sheriff look books which are all really helpful for my research! The most popular designers are John Charles and Sarah Daniels, this is what the mothers of bride and groom would wear. For the younger generation of wedding guests there is the designers known as Dusk and Rouge. Rouge had some really lovely puff ball dresses that I can image are popular with the younger women. In store I noticed a lot of these dresses had little jackets that match and stunning head pieces that could really make an statement. For the look book I am going to arrange a suitable date to go and take photographs of the dresses on manikins. I am excited about getting stuck into this project!