Online fashion is growing in popularity as designers and promoters realise the power of the internet and are using it to their advantage. Where the fashion industry had once snubbed the internet to maintain its exclusivity the industry has now embraced this technological age and the possibilities it provides. Information is much more available to consumers and they are available to purchase items online often before they are available in shops. Catwalk shows are being streamed live online allowing you to watch the shows as they happen. Fashion bloggers are posting information as it happens from the front row and catwalk reports are readily and quickly available before print based publications. This gives the designers' a wider audience and helps to make fashion more accessible and less elitist. The internet is gaining watchers in the millions who are viewing fashion live and direct.
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